Who We Are

The Loop Kitchen was born from a passion for the environment and a deep incomprehension of waste. It was created by Véronique Robin - and here’s her story.

"Hey, I’m Véronique! I’m the face behind The Loop Kitchen. I’ve been a foodie for... as long as I can remember! Food has been at the center of my life since about forever – it's literally a love language in my family. At school, my lunches made my friends jealous, and that was a point of pride and joy for my mother.

Growing up in an environment where food was so delicious, it was hard to steer away from that! That said, I’ve been a mad cook ever since I left the nest. By all means, I haven't been to chef school, but I've spent hours and hours in my own kitchen learning how to cook food with love and passion. I've refined my techniques over the years – and through everyone who has crossed my path and happened to be just as passionate about food as I am.

While my lunches were always packed with goodies, I was also growing a curiosity for the world around me. I’ve always been an observant and mindful being. One day in 2002, when I was in third grade, I remember we had a guest in class giving a talk about sustainability. They started explaining how waste accumulated in landfills and how some materials took millions of years to degrade. MILLIONS! In my 9-year-old brain, I could not understand how that was possible.

Then, they handed us a pamphlet with some information, like: "nappies take 500 years to degrade". Again, my 9-year-old brain thought: Why is it that my nappies will still be here on this beautiful Earth when I’ll be gone? And with everyone else’s nappies too!

That person also stressed the importance of saving water – like turning off taps when you brush your teeth or do dishes. Although 9-year-old me wasn’t wearing nappies anymore (thank goodness!), she knew that she could at least turn taps off when she was washing her hands. Or take shorter showers. She could make little changes and small efforts because it was worth it for the planet.

That was the beginning of something for me that changed my ways, progressively, forever.

Born in Canada, I’d get outraged every year when spring came around. When all our pristine snow melted, it would uncover the rubbish left on our beautiful land during winter. “Why” was always the question that came to mind.

Why do people litter?
Why can’t people hang on to their trash and put it in the bin at home?
Why are these products even in circulation?
Why?

I slowly became more and more aware of the way I was consuming as I entered adulthood. Because I’m such a foodie, it all started in the kitchen. I started prioritizing loose vegetables over packaged ones. Gradually choosing jars instead of plastic bottles. Slowly giving up packets of processed food. Slowly transitioning into an imperfect plastic-free life.

I realized that my trash is everyone’s trash. I realized that your trash is my trash.

When we walk down the street after a particularly windy day, you can see chip packets flying, coffee cups rolling down the road, and a rainbow of soft plastic packaging. You and I didn’t purchase these things, but they end up in our backyards.

They end up in the water I surf in.
They end up in the waters we drink.
They end up in the sand we like to bury our toes in on a sunny day.

It’s not my trash and it’s not your trash. It’s our trash. As a society, we have collectively welcomed plastic into our lives for its convenience. But, I think it’s time that we change the mindset as a society to shift our mindset from convenience to responsibility. Even though plastic is recyclable, it’s not degradable. It breaks down into microplastics, slowly killing wildlife and creating new diseases in humans. Plastic never fully breaks down – it only breaks up. How about we start making little changes to invest in a cleaner future?

I will not lie; I still haven’t achieved a plastic-free life. It’s a hard transition, and it’s difficult to shift in the fast-paced society we live in. But in the years I've transitioned into this lifestyle, I've developed a few tips and tricks about some changes that everyone can make when they are ready. And this is how The Loop Kitchen came to life. I want to show the world that you can still make delicious meals from scratch, with simple ingredients, and most of all, without plastic. All of this without being a recluse requiring 5 acres of land to grow your own food! There’s a better way than throw away."

With The Loop Kitchen, we help you make your life easier on the weeks when you are too busy, but we are also here to create a space for change when you are ready to make some small upgrades in your life to make the planet a better place for future generations. Join the circularity movement by choosing The Loop Kitchen!